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Private Half Day Tour to Parma the City of Perfume

5 Reviews 4.80 out of 5 stars Based on 5 traveler reviews collected by Cool Shore Excursions and TripAdvisor | Recommended by 100% of reviewers | Parma, Italy
Don't miss out!
On average, this is booked 17 (0) days in advance.

3 hours (approx.)
Mobile ticket
Offered in: English
and 1 more
Italian
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Overview

Immerse yourself in the history of the city of Parma and discover, through an olfactory journey, the tradition of perfume and the protagonists of its supply chain in Parma from 1816 till today.
The greenhouses of the Ducal Park introduce us to the discovery of the famous Violetta di Parma. Numerous traces of Maria Luigia of Austria’s predilection for the violet can be found inside the Glauco Lombardi Museum. The visit to Violetta di Parma 1930 shop allows us to retrace the life of Ludovico Borsari and the birth of the perfume that later became a symbol of the city and the Duchess. You will then visit a perfumery authorized to sell Acqua di Parma collections, getting to know the brand from its origins to new variations, and discover the history of the companies of the Parma perfume supply chain, which arose many years ago in small laboratories to become some of the major references worldwide for perfumery packaging, bottles, caps, and labels.

What's Included

  • Entrance to one of the historic perfumeries in the city center
  • Entrance to a perfumery authorized to sell Acqua di Parma collections
  • Entrance to Glauco Lomabardi Museum or San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio
  • Eventual purchase of products at the shops and perfumeries
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Meeting Location

Meeting point

Ponte Giuseppe Verdi
Parma PR, Italy

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Detailed check-in instructions, including the exact address, are provided with your booking confirmation.

End point

Piazza Giuseppe Garibaldi
43121 Parma PR, Italy

What To Expect

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Our secure website provides real-time availability, instant confirmation, and free, no-hassle cancellations up to 24 hours before your tour begins.
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Parco Ducale (pass by)

The greenhouses of the Ducal Park introduce to the discovery of the botanical characteristics of the famous “Violetta di Parma”, already present within the Duchy of Parma and Piacenza in the second half of the Eighteenth Century.
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Palazzo della Pilotta (pass by)

We will visit the exterior of the Palazzo della Pilotta, built in the early Seventeenth Century by the Farnese as an imposing container for the court's services. We will retrace the dynastic passages that followed the extinction of the Farnese dynasty.
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Museo Glauco Lombardi (pass by)

We will visit the exterior of the Palazzo di Riserva, inside which the Glauco Lombardi Museum is located, to retrace the great success of the violet flower under the First and Second Empire and Maria Luigia of Austria’s predilection for the small flower, widely testified by the collections of the Glauco Lombardi Museum.
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Teatro Regio (pass by)

We will take a look at the exterior of the Teatro Regio, one of the most important Opera Houses in the world, where internationally renowned artists, such as Paganini, Verdi, Toscanini, Callas and Beniamino Gigli, have played, sung and worked.
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Cattedrale di Parma (pass by)

We will cross Piazza Duomo and we will admire the Cathedral from the outside.
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Battistero di Parma (pass by)

We will observe the magnificent Baptistery of Parma from the outside.
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Color Viola

The visit to Violetta di Parma 1930 shop will allow us to retrace the life of Ludovico Borsari, to learn about the famous products made by the Borsari Company during the first half of the Twentieth Century and contemporary local glass industry represented by the Bormioli Company.
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30 minutes Admission Ticket Free

Piazza Giuseppe Garibaldi (pass by)

We will walk through Garibaldi Square, overlooked by beautiful buildings such as the Captain’s Palace, the Town Hall and the Governor’s Palace, and also shops, restaurants and cafes which have earned the town the title of “UNESCO Creative City of Gastronomy”.
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Parma

We will visit a perfumery authorized to sell Acqua di Parma collections, to get to know the brand from its origins to new variations and the history of the companies of the Parma perfume supply chain, which arose many years ago, by intuition of the founders, in small laboratories, to grow to the point to have become some of the major references worldwide for perfumery packaging, bottles, caps and labels.
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40 minutes Admission Ticket Free

Parma

We will visit San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio, a fascinating place hidden in the heart of the historic center, guardian of the cosmetic and pharmaceutical heritage of the city. A galenic laboratory that has preserved untouched its structure dating back to 1789, the perfect place to discover, touch and smell the raw materials once used by apothecaries and perfumers and flip through the ancient recipe books based on natural ingredients, a legacy of ancient knowledge.
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50 minutes Admission Ticket Free

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Additional Info

  • Confirmation is instant and will be received at time of booking
  • Wheelchair accessible
  • Transportation options are wheelchair accessible
  • Public transportation options are available nearby
  • Suitable for all physical fitness levels
  • Infants and small children can ride in a pram or stroller

Frequently Asked Questions (7)

Q: What is the cancellation policy for the Private Half Day Tour to Parma the City of Perfume?

A: You can cancel up to 24 hours in advance of the tour for a full refund. For a full refund, you must cancel at least 24 hours before the tour start time.If you cancel less than 24 hours before the tour start time, the amount you paid will not be refunded.Any changes made less than 24 hours before the tour start time will not be accepted.Cut-off times are based on the tour local time (CET).This tour requires a minimum number of travelers. If it’s canceled because the minimum isn’t met, you’ll be offered a different date/experience or a full refund. Read more Apr 2025

Cancellation Policy

You can cancel up to 24 hours in advance of the tour for a full refund.

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Activity code: C-237138P8

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Reviews

4.80
5 reviews

Average 4.80 out of 5 stars based on 5 traveler reviews collected by Cool Shore Excursions and partner sites such as Cool Destinations and TripAdvisor

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Don't miss out!
On average, this is booked 17 (0) days in advance.

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What's Included

Activity name

  • Entrance to one of the historic perfumeries in the city center
  • Entrance to a perfumery authorized to sell Acqua di Parma collections
  • Entrance to Glauco Lomabardi Museum or San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio
  • Professional local guide
  • Eventual purchase of products at the shops and perfumeries

Additional Info

Activity name

  • Confirmation is instant and will be received at time of booking
  • Wheelchair accessible
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Service animals allowed
  • Public transportation options are available nearby
  • Suitable for all physical fitness levels
  • Infants and small children can ride in a pram or stroller
  • Infants are required to sit on an adult’s lap
  • A moderate amount of walking is involved (2 km).

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